Guest blogging is a great way to optimize your blog/website’s SEO. According to SEOMoz Search Engine Ranking Factors, links back to your site on external sites are what boost your SEO. Since guest blogging is about writing a quality article which links back to your website, guest blogging is a great way to create external links. Easy enough!

Guest blogging is win-win relationship between bloggers and blog publishers because the publisher of blog gets fresh and free content for their blog, helping it to grow. In addition to creating external links, guest blogging also helps you the increase readership of your blog, and builds your credibility (the more your name pops up in a Google search on credible websites, the more perceived credibility you will build). And all this also build your brand (if you are choosy where you are blogging….. which you should be because where you post reflects your brand. Everything affects your brand).

BlogSynergy is the Match.com for blog owners looking for guest bloggers and right now it is a FREE service! With BlogSynergy, blog owners can get free content for their blog, allow their readers to contribute to the blog, and get a fresh diversity of perspectives for the content. Bloggers can boost their exposure and get relevant high quality links back to their website, gain some exposure and hopefully some visitors too. By signing up on BlogSynergy you create a profile, include sample blogs, link up your blog, and select the categories and audiences you can write for or are looking for writers for.

To set up your page, visit BlogSynergy today. To get organized and strategized on a SEO plan for your biz check, out our ebook Search Engine Results Ta-Do List.

Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas

B-to-B marketers are under increasing pressure to be as efficient as possible with their marketing spend. And audience focus is critical to avoiding wasted resources. Bulldog Solutions Director of Strategic Planning Ahmed Taleb walks you through a step-by-step guide on how to uncover the key attributes of your most valuable customers and how to create buyer personas to help focus your marketing efforts on finding more of them.

If you’re being held accountable to how effective your lead generation is, this Webinar will explain how to clarify your key customer segments and drive more effective marketing communication strategies to better engage them.

Cost: FREE

Oddpodz review:

Bulldog Solutions is an Austin, TX based company I have known for some time. They are experts in B2B lead generation, leveraging lead life cycle management, multi-media campaign development, and measurement and analysis. Their site is packed with no-bull learning, FREE Webinars, white papers and case studies to help you get smarter about lead marketing. You could all day soaking up their extensive knowledge.

8 Critical Success Factors for Lead Generation

www.startwithalead.com

Written by Brian J. Carroll founder and CEO of InTouch Inc., one of the first companies to provide lead generation solutions for the complex sale. InTouch Inc. recognized by Inc. Magazine as one of the fastest growing companies in the US. Brian speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies.

Cost: FREE

Oddpodz review:

This 27 page books provides practical thinking and methods to lead generations. If you’ve got a sales team this is a great resource to share, along with his smart blog. Brian also offers a free consultation to help assess your situation.

www.JustSell.com

Justsell.com is solid resource for sales leaders. Through its newsletters and on the site, it provides professional development tips, advice, and ideas to be used in the areas of sales, sales training and marketing. It also publishes business leads and information.

Cost: FREE

Oddpodz review:

This site has good energy and a bunch of free stuff that is well organized. I downloaded two good ebooks, one on the impact of selling in Web 2.0 by the founder and publisher of Power Selling Magazine. The book had useful data, but, required I sign up on a sponsor landing form. The sponsor was WEBEX and within 30 seconds they were calling me. I don’t know that I loved that level of aggression. The second book was a fun ebook called 201 motivators, subtitled pure sale joy. No sign up was required. This compilation includes people, actions and resources. It’s a fast, pump-you-up read.

www.demandbase.com

Demandbase is a technology company helping B2B companies generate sales leads. Demandbase was founded in 2006 and is funded by Adobe Systems (NASDAQ:ADBE), Altos Ventures and Sigma Partners. They have a suite of lead generating, useful services and products. Demandbase Stream and Central are FREE and ideal for business development for larger companies those who are trying to connect with larger prospects .

Demandbase Stream™ — A free browserless web application that enables sales and marketing people to track and maximize Web traffic in real-time. The app lets you see what companies are coming to your site. You must enter with a company email address, no gmail or other free accounts. After you download the app, they send you a code. You can add the code to as many pages on your site as you wish and there is only one ID code per company. Download is restricted to B2B enterprises.

Demandbase Central™ — The online platform quickly ( in around 10 seconds) delivers quality, lead data for B2B sales and marketing professionals. Enter in your desired target industry; type of contact person etc you are seeking and the system capsules the size of the market via its data files, which are compiled by several major data sources. From there, it ranks your data and provides you a single file cost for the extended info including contact, email, phone etc. You can purchase a company or lead for under $1.00 – $5.00 through the Demandbase Direct™ product. Both are useful and should you need to buy a file, no subscriptions are required.

Cost: FREE

Oddpodz review:

I recently downloaded a FREE software widget from Demandbase, which is called Demandbasestream. It lets me see the businesses visiting my web site, their interests, and whom to contact for sales and marketing follow up. It’s designed for businesses selling to businesses with annual sales greater than $5 million. So if you are not going after that market, it’s not for you. But if you are, it’s very cool. It works like a news ticker, delivering web traffic across your desktop. The service automatically filters out ISPs and can even be set up by sales territory. It even shows me how they found me and if they used a key word. I love this!

New business development is critical to business success.
You can worry all day, stress all night and those actions won’t get you anything but a bigger ulcer. Or you can change that channel and put every ounce of your energy and being on smart ways to bring in new business. New business from the rights customers can fix a lot of your problems.

A social/community tool that becomes part of your sales team.

www.leadvine.com

LeadVine is an online social community that simplifies how companies find new customers. Search listings and make money with the information that you already have. Top 5 ways to use LeadVine

1. Make easy money by saying two words: “How’s business?” or “How’s work?”
2. Form strategic alliances / partners
3. Earn referral fees for positions your company is trying to fill
4. Use LeadVine to find qualified candidates and save up to 50% – 75% on recruiting fees
5. Meet well connected people

How much does LeadVine cost to use? It’s Free! You pay referral fees directly to the person who referred you. LeadVine does not get involved in the transaction. There are no up front costs, no monthly costs, no set up costs. But you can repay them by emailing if you had a great experience at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it